"Madison deserves new leadership equal to our aspirations and undaunted by our challenges. In the most progressive, dynamic city in Wisconsin, we must all share in our success." - Raj Shukla


I am the son of immigrants. My parents raised me to believe dreams can come true, as theirs did, through hard work and the support of a community. As a nonprofit executive, social entrepreneur, civic leader, and environmental activist, I’ve shown people how to reach higher and accomplish more together. I want to do the same for the city I love.

We can make Madison more affordable. We can keep our neighborhoods healthy and vibrant. We can make sure everyone is safe in our rapidly changing city. But reaching these dreams will require the courage and political will to find creative solutions to persistent problems.

This campaign is about more than just electing a mayor. It’s about each of us taking responsibility for our city’s future. Our homes, our jobs, our air and water, and our way of life depend on all of us embracing Madison’s opportunities with imagination, compassion and shared purpose.

I am running for mayor to lead Madison to become all we know it can be. I've helped businesses, nonprofits and governments move forward and live up to their ideals. I will do same for the people of Madison, WI.



Raj is new to politics, but not leadership. As chair of the city's Sustainable Madison Committee, Raj led the push to be the first community in Wisconsin to commit to 100% renewable, net-zero carbon energy. He has built deep partnerships with the private sector, including Madison Gas & Electric, to advance the goal.

Every day, as executive director of River Alliance of Wisconsin, he leads the fight against some of Governor Walker’s worst ideas, like the financially and environmentally damaging Foxconn deal. His vision also forged new, market-based programs that work with farmers to limit pollution that hurts lakes and streams. 

Raj worked for Al Gore's Climate Reality Project and went on to create an acclaimed online tool, Cool Choices, to help businesses and their employees cut carbon emissions.


Raj began his career in Americorps; working to bring jobs to Milwaukee’s core.  After Hurricane Katrina, Raj delivered clean water and meals to devastated neighborhoods across New Orleans as a Red Cross disaster relief volunteer. Here in Madison, Raj is an active member of the Downtown Rotary. He recently served as a Court Appointed Special Advocate for children in the Dane County foster care system; defending the interests of young people as they navigate a difficult time.

He commutes by bike each day, energized by the sights, smells and sounds of Madison on every ride.

Raj and his wife have made Madison their home since 2006. They have three young daughters who attend Madison public schools. He’s a graduate of UW-Madison and a die-hard Badger, like his wife, his two sisters before him, and two nephews today.